View this interesting webcast with the highlights from Mike Grandinettis visit to Copenhagen, IDA Lederforum April 2008.
Global Technology Commercialization - from idea to succes on a market
Mike Grandinetti, a highly successful entrepreneur and Senior Lecturer in the Practice of Entrepreneurship from MIT Sloan School of Management gave a highly inspiring and enthusiastic approach on how best to commercialize global technologies and best practices in entrepreneurship.
You hear, how you as a business developer, can gain success by commercialising on your own technology based business ideas, innovations or products.
You will have an understanding of why it is absolutely critical to think globally from the earliest stages of product / solution definition and architecture and design and target market segmentation when creating your company’s market-based strategies – as well have access to a market proven framework and tools. These are designed to provide you with the strategic clarity required to successfully commercialize your technology-based solutions. In general, US-based companies that Mr. Grandinetti works with are pioneers in employing these techniques. This is a fundamental reason for their rapid global commercial success and revenue growth.
Mike Grandinetti
Mike Grandinetti is Chief Marketing Officer for Virtual Iron Software, which is backed by world-class venture and strategic investors such as Goldman Sachs, SAP and Intel, who have invested $44M to date.
Mr. Grandinetti is appointed Senior Lecturer in the Practice of Entrepreneurship at the MIT Sloan School of Management, and at the Danish Technological University.
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Link til webcast