Design – Production – Materials

Join in for a deep dive into the product design journey from the very front end to final production - with a special focus on materials, and how to select the right one.

Kongens Lyngby

Tirsdag d. 17. februar 2015

Kl. 13:00 - 17:00

Fra 0 kr.



In this half-day seminar at the DTU Skylab we focus on the product design process and on how to find and select the best material for your product. You’ll also hear about a new and very promising metal 3D-printing technology and get tips on how to set up production in Asia.

13:00-13:15 Welcome to the Skylab! - Krestine Mougaard (DK)
13:15-13:55 Designing Products - Alistair David Morton (DK)
13:55-14:05 Break
14:05-14:45 Choosing the right Materials for your Products - Efrat Friedland (DE)
14:45-15:10 Tour of Skylab with Coffee and Cake
15:10-15:45 Digital Metal® - Rapid 3D-Printing in Metals - Hans Kimblad (SE)
15:45-15:55 Break
15:55-16:35 (easily?) MADE IN CHINA! - Heidi Larsen (DK)

13:00-13:15 Welcome to the Skylab!
Krestine Mougaard

Krestine introduces DTU Skylab and tells how the students of DTU use Skylab for their entrepreneurial projects. You’ll also learn how external partners can cooperate with Skylab and its large network of students at DTU.

13:15-13:55 Designing Products
Alistair David Morton (DK) - Attention Design

Alistair will provide an inside view of how the design process is carried out at Attention Design, from the very front end, to the final engineering and production phases. He’ll also dive into some exciting case studies, with a special emphasis on material selection and engineering.

About Alistair:
Alistair is a co-founding partner at Attention Design, a young and growing design and engineering consultancy with strong competencies in product development and production.

14:05-14:45 Choosing the right Materials for your Products
Efrat Friedland (DE) –

Efrat provides methods on how to find the select the most suitable materials for your products. She also elaborates on how mega trends such as sustainability and resource scarcity will influence material choices in the years to come. You will be introduced to a range new materials through the cases used in the presentation.

About Efrat:
Efrat Friedland has been the materials expert at Design Affairs in Munich and is now an independent materials consultant who advises manufacturers on material choices.

15:10-15:45 Digital Metal® - Rapid 3D-printing in metals
Hans Kimblad (SE) - Höganäs AB

Digital Metal is a new precision ink-jet technology for additive manufacturing and 3D printing of metal components and systems. The process offers rapid and cost effective production of highly complex metallic parts with many advantages over conventional laser powered metal 3D printing.

About Hans:
Hans is the technical sales manager for Höganäs’ Digital Metal® process. Höganäs is one of the world largest providers of metal powders.

15:55-16:35 (easily?) MADE IN CHINA!
Heidi Larsen (DK) - Plus 7 
Heidi will give an introduction on how to get products manufactured in Asia while avoiding some of the most common pitfalls. She will also share cases and anecdotes from her work with Asian suppliers and give insights on the cultural differences you need to be aware of.
About Heidi:
Heidi owns the consultancy Plus 7, that helps companies to source products from and set up production in Asia. She is the author of the book “(easily?) MADE IN CHINA!”, which is a guide on how to business in Asia.

The seminar is held in collaboration between IDA Materials and IDA Design

The seminar is open for everbody including people who are not members of IDA. If you have problems signing up or any questions regarding the seminar then please contact:

Erik Haastrup Müller or 21691339 



Praktisk Info


DTU Skylab

Diplomvej Bygning 373A

2800 Kongens Lyngby

DTU Skylab, Diplomvej, Building 373 s, 2800 Kgs. Lyngby


Tirsdag d. 17. februar 2015

Kl. 13:00 - 17:00


Deltager, ikke medlem af IDA

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Studerende, ikke medlem af IDA

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Medlem af arrangør

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Ingeniør, ej medl. IDA

2.000 kr.


16. februar 2015 - kl. 23:00

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IDA Design & Innovation


IDA Materialeteknologi