Personal Branding

What if you had a filter by which to make you life decisions clear and easy? This filter is called a personal brand, and finding it will give you a useful compass to make important decisions in life.


To create your North Star, you need to start deep at the core before you do anything else. This video is designed to answer two questions in as little as one word: What kind of person am I when I’m in the flow and everything goes my way? What is my gift?

Just like for companies, personal brands that stick are the result of a surprisingly simple exercise - which you will learn to apply in this workshop - that goes straight to the core. We will learn how to find the humanistic archetype for your personal brand and so you can express it in your own way. Your personal brand needs to be simple, meaningful and honest, so that your decisions can be centered around what makes you unique and happy.

About Speaker JC Velten

Silicon Valley inventor, entrepreneur, teacher, marketer, screenwriter, altruist. JC uses his talents to teach companies and people around the globe how to access and stay the "innovation zone" to develop superior product development, ingenious marketing and kick-ass messaging. He’s the co-founder of Innovation Lab San Francisco.

His previous experience includes running global brands at Procter & Gamble, starting and selling a successful tech company in Silicon Valley (Softcoin), starting and failing at three more startups. JC runs Harvard's largest non-profit in San Francisco and teaches rapid prototyping as a guest lecturer at Stanford. He holds an MBA from Harvard, two degrees from the University of Texas at Austin and a masters in philosophy.

IDAs Video og webinarer

IDA laver hvert år et væld af webinarer, som spænder fra dybt fagtekniske emner inden for naturvidenskab, it og engineering til konkrete råd, om hvordan du håndterer dit arbejdsliv.

De foregår live, men efterfølgende kan du se dem i optaget version på IDAs hjemmeside.

Vær opmærksom på, det ikke er tilladt at dele hverken zoomlinket eller link til video med andre, eller at optage lyd og billeder af webinaret.