Sensory Science Goes Social

Torsdag d. 04. oktober 2012

Kl. 09:30 - 16:00

Fra 0 kr.



Sensory Science, Market Research, Social Media and Information Technology

Communication is an essential tool in sensory and consumer science and the recent digital social media are becoming an increasingly important instrument in market and corporate research. It is essential that one uses the social media optimally and focuses on the trade-off between cost-benefit and the unique opportunities that they can provide. However, are the data from social networks and blogging valid for all purposes in sensory and consumer research? Should one use other methods in approaching consumers? What to do with the many data, how to process them and make sense out of them? How to share the data and information? The seminar will deal with the above-mentioned questions in order to give a greater awareness of the opportunities and drawbacks of using social media in sensory and consumer research. 

09:30 – 9:55 Registration

09:55 – 10:00 Welcome – Senior Research Scientist Grethe Hyldig, DTU Food

Digital media
10:00 – 10:30  Media of three degrees - communication in three steps
                        Professor Klaus Bruhn Jensen, Department of Media, Cognition and Communication, KU

10:30 – 11:00  Digital media – use in relation to food. A presentation of two Danish cases
                        Professor Karen Klitgård, Department of Aesthetics and Communication - Media Science, AU

Data sharing and analysis
11:00 – 11:30  Introduction of company and programmes – the future of data sharing and analysis of qualitative and quantitative data
                        Managing Director Gerben J. Ernst, EyeQuestion Software - Logic8 BV

11:30 – 12:00  Introduction of company and programmes – the future of data sharing and analysis of qualitative and quantitative data
                        Export Manager André Arbogast, Biosystemes

12:00 – 13:00  Lunch

13:00 – 13:30  In situ test of food in Food Observatory, Agro Food Park, Aarhus N
                       – use and analysis of observation, interview and on-line survey
                       Manager Anne C. Bech, Consumer Insight
Social media – a valid and reliable tool
13:30 – 14:00  Workshop – is digital and social media the future in sensory science and market research.

14:00 – 14:30  Coffee

14:30 – 15:00  Social media in Arla
                        Research Scientist Maria Kümpel Nørgaard, Arla Foods

15:00 – 15:45  Use of digital and social media – sense or non-sense. The future of sensory and consumer science
                        Dr. Hal MacFie

15.45 – 16:00 Closing



Praktisk Info



Torsdag d. 04. oktober 2012

Kl. 09:30 - 16:00



0 kr.


0 kr.


200 kr.

Arbejdsledig, medlem

400 kr.

Studerende, ikke medlem af IDA

400 kr.


400 kr.


1.000 kr.

Ekstern mødedeltager

1.200 kr.

Ingeniør, ej medl. IDA

3.200 kr.


02. oktober 2012 - kl. 00:00

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