Sean Juroviesky

Behind the curtain of 3rd-party cookies

In the run-up to Google’s plans to dump third-party cookies, marketing firms (a $1.7 trillion industry) were sent into a complete panic. These firms relied heavily on third-party cookies to better attribute how many clicks turned into sales. This allowed advertisers to better study human behavior and trends and more effectively sell products. This talk is a peek under the curtain for the server-side data harvesting that agencies have developed, and how they’ve managed to twist this further invasion into so-called consumer protection and increased privacy.

Bio:
Sean Juroviesky is a dedicated cybersecurity, risk management, and privacy advocate, speaking on those topics at conferences across the world, including DEF CON, CypherCon, BSides Rochester, SecretCon, Sec-T, and more. Sean also acts as a cybersecurity architect for a large music streaming provider.  Beyond their professional pursuits, Sean finds joy in backpacking through the mountains with their adventurous Australian Shepherd, partner, and twins, embracing the serenity of nature and the thrill of exploration.