Event
Startup workshop: Target Customer and Value Proposition
A great idea only creates value if it solves the right problem for the right people. In this workshop, you'll learn how to identify your target customers and develop a convincing value proposition.
IDA Conference, København V
Wednesday, 28 October 2026
17:00 - 20:00
DKK 50.00 - 200.00
English
Join us for this workshop, where we have teamed up with Even Founders, the Nordic's largest incubator for early-stage female founders. The Even Founders Startup School has helped 300+ participants in taking the leap to launch their own business.
The workshop is led by Even Founders’ Ana Andonovska, who will teach you how to prioritize customer segments, understand what matters most to them, and articulate the unique value your solution creates. Through practical exercises, you'll refine your positioning and develop a stronger foundation for your business.
The workshop combines short presentations with interactive exercises, giving you practical frameworks and tools that you can immediately apply to your own idea.
After the workshop, you will be able to:
• Identify and prioritize your most promising customer segment
• Articulate a sharp, customer-centric value proposition
• Explain clearly who you are building for and why these customers should care
Whether you're refining an existing idea or taking the next step after validating customer needs, this workshop will help you focus your efforts on the customers who matter most.
Who should join?
You should join if you:
• Have a startup idea, but are struggling to explain the value of your solution in a clear and compelling way
• Are interested in entrepreneurship and want to learn concrete skills to help you build something of your own
• Want practical tools for defining target customers and positioning business ideas
Continuing your startup journey
This workshop can be attended as an independent session. However, it is also part of a three-workshop series covering the fundamentals of building an early-stage startup. Read about the other two workshops here:
Prices
Participant, not a member of IDA | 200 kr. |
Company member | 50 kr. |
Unemployed IDA member | 100 kr. |
Member | 100 kr. |
Member of organiser | 50 kr. |
Student member | 50 kr. |
Senior member | 100 kr. |
Practical Information
Where
Kalvebod Brygge 31-33
1780 København V
When
17:00 - 20:00