Startup workshop: Customer Discovery and Validation

Join us for this workshop, where we have teamed up with Even Founders, the Nordic's largest incubator for early-stage female founders. The Even Founders Startup School has helped 300+ participants in taking the leap to launch their own business.

Through practical exercises, led by Even Founders’ Ana Andonovska, you'll identify the assumptions behind your idea, turn them into testable hypotheses, and learn how to validate them through customer conversations. You'll also learn how to design effective interview questions and how you can create simple experiments that help you gather insights before investing time and resources into development.

After the workshop, you will be able to:

• Reframe your idea as a testable business idea

• Formulate clear hypotheses about your customers, their problems, and your market

• Design and conduct early customer interviews

• Run simple validation experiments to confirm or challenge your assumptions before building a product

This workshop is for you, if you: 

• Have an early-stage idea and want to understand whether it solves a real customer problem

• Are curious about entrepreneurship but don't know where to start

• Want to learn practical methods for testing ideas before investing significant time or resources

No prior startup experience is required. Just curiosity and a willingness to challenge your assumptions.

Prepare yourself for joining the workshop, by viewing this webinar: Building a startup without leaving your job

This workshop can be attended as an independent session. However, it is also part of a three-workshop series covering the fundamentals of building an early-stage startup. Read about the other two workshops here: