Atul Bhardwaj

Atul Bhardwaj holder oplæg på Technomania den 1. oktober kl. 14.05 på Main Stage.

Building a digital culture, brick by brick 

Atul will share how the LEGO Group found the balance between rapid change and a vibrant culture during its digital transformation, while keeping its mission to bring learning through play to more children at the heart. Gain insights into how one of the world’s most iconic brands leverages cutting-edge technologies to stay relevant, agile, and imaginative in a rapidly evolving digital landscape. 
 
Bio:
Atul Bhardwaj joined the LEGO Group in November 2020 as Executive Vice President and Chief Digital & Technology Officer. 

He leads the LEGO Group’s digital and technology strategy, including overseeing its continued digital transformation to support long-term growth. His teams create digital products and experiences for all LEGO fans – from kids and families to shoppers, retail partners and LEGO Group colleagues – and support the company’s technology foundations in infrastructure, security and data. 

Atul joined the LEGO Group from German consumer electronics retailer MediaMarktSaturn, where he had been Chief Technology Officer and Executive Vice President of Supply Chain since 2018. Prior to this he was Chief Information Officer at Tesco PLC where he worked for ten years in technology and logistics positions of increasing scope and responsibility in both Asia and at the company’s headquarters. He began his career at management consultancy Accenture where he became a Partner, supporting clients from the London and Hong Kong offices. 

Atul serves on the Technical Advisory Boards for Blackstone, Insight Partners, HCLTech and Salesforce Ventures. 

He holds a Bachelor of Electrical Engineering from the University of Nottingham in the United Kingdom.