Product Management

The Product Management challenge: Why Product Management matters

In today’s fast-paced and unpredictable business and technology environments, companies face immense challenges in maintaining a competitive edge.

Many businesses struggle to:

• Align cross-functional teams to deliver innovative products
• Manage product portfolios effectively in the face of uncertainty
• Navigate the complexities of digital transformation and evolving user needs

For product managers, the challenge is even greater. They must balance competing business and technical priorities, resolve conflicting needs, and leverage the right tools to craft and execute a clear product strategy.

This course is specifically designed to address these challenges head-on, providing actionalable frameworks and practical techniques to thrive in your role as product manager.

Bridging the gap between business and technology

This immersive Product Management course provides a comprehensive approach to Product Management, combining theory with practical, hands-on learning to help you  bridge the gap between technical expertise and business acumen.

You will acquire tools and skills to manage product portfolios successfully. This includes creating product strategies, eliciting and analysing user needs, developing actionable roadmaps, fostering collaboration across teams and departments, and preparing scenarios for uncertain futures.

The course is for professionals working in product management

• This course is designed for:
  Product Managers and Product Owners seeking advanced tools and strategies.
• Business Developers managing digital or physical products.
• Professionals involved in product portfolio management, strategy development, and cross-functional collaboration.

Your key takeaways:

After completing the course, you will be able to:

• Develop structured product visions and strategies with tools like the Product Strategy Canvas.

• Map and manage your product systematically throughout their lifecycle
• Elicit and analyze user needs through interviews and feedback collection
• Create roadmaps that integrate technology and modular development principles
• Develop future scenarios and use backcasting to plan for uncertainty
• Enhance and facilitate collaboration between subject matter experts from technical and business teams
• Develop a comprehensive business understanding relevant to product management

 Additional benefits

• Access to the AmperApp: A digital resource with over 50 tools and techniques for product managers.
• Case-based learning: Hands-on application of every tool and technique introduced through realistic scenarios.

Benefits for your organization

By participating in this course, your organization will:

• Enhance its capacity to deliver innovative and customer-centric products.
• Strengthen cross-departmental collaboration and strategic alignment.
• Improve decision-making with robust product lifecycle and portfolio management practices.
• Increase agility and adaptability to market and technological changes.

Course structure and agenda

The course blends knowledge-sharing with hands-on application, integrating theory with practical tools to ensure participants can confidently implement concepts in their organizations.

Through a comprehensive mock case, participants tackle realistic scenarios and exercises, applying each tool and technique introduced in the course.

The course is structured in 3 modules, spread over 4 weeks

Module 1: Self-paced digital learning (aprox. 2 hours)

Introduction to agile workflows, Design Thinking, and iterative development. This interactive module sets the foundation for module 2 and 3, covering:

• Agile workflows for prioritizing and iterating effectively
• The design thinking process to drive user-centric innovation
• Methods for systematic problem analysis and iterative product development

Module 2: Product Management Foundations

Day 1: Product Management strategy and fundamentals

• Introduction to Product Management
  • Understanding the role of product managers as the link between business and technology
  • Core responsibilities and evolving demands in product management
• Lean Start-Up and Agile Workflows
  • Practical applications of lean start-up principles
  • Agile planning and prioritization for real-world product management
• Eliciting and Analysing User Needs
  • Conducting customer interviews and collecting actionable feedback
  • Identifying and segmenting user needs for effective product decision-making
  • Understanding how to leverage quantitative market analysis in product strategy
• Crafting Product Vision and Strategy
  • Using the Product Strategy Canvas to structure and align product visions
  • Creating strategies that resonate with organizational goals and market realities

Day 2: Practical Applications and technology foundations

• Product Portfolio Management
  • Tools for managing a balanced product portfolio and making strategic decisions
  • Interactive exercise: “Playing to win” for portfolio innovation
• Product Lifecycle Management
  • Mapping product lifecycles and aligning with strategic objectives
  • Testing and iterating new products using lean start-up principles
• Technology Roadmapping and Modular Product Planning
  • Developing roadmaps that integrate technology and product plans
  • Planning for modular product development to enhance flexibility and scalability
• Interdepartmental Collaboration and Cross-Functional Teams
  • Aligning business and technical teams to achieve shared objectives
  • Strategies to manage differing priorities and foster effective communication
  • Hands-on exercise: Facilitating collaboration in cross-disciplinary scenarios

Home assignment 

• Conducting user interviews and feedback collection
• Developing or refining product and technology roadmaps
• Piloting collaboration tools with cross-functional teams

Module 3: Advanced Product Management

Day 3: Advanced strategies and future-ready Product Management

• Assignment: Presentation and Review
  • Sharing organizational project outcomes and lessons learned
  • Peer feedback and instructor guidance for practical refinement
• Advanced Product Strategies
  • Managing systems with digital and physical product integration
  • Modular development strategies to optimize resources and innovation
• Future Scenarios and Backcasting
  • Creating multiple scenarios to anticipate future market and technology changes
  • Using the backcasting approach to plan and adapt product strategies
  • Practical exercises in scenario creation and application for product management
• Closing Workshop: Integration and Action Plan
  • Synthesizing course content into a personalized action plan
  • Group discussions on applying tools and techniques long-term
  • Next steps for continued growth as a product manager

Before the course:

• Self-paced online learning (approx. 2 hours)

During the course:

• 3 days of training (9:00 AM – 4:00 PM) with breakfast available from 8:30 AM
• Course materials provided
• Full catering for the 3 training days

After the course:

• Access to AmperApp – a digital library of over 50 tools and techniques for Product Managers
• A course certificate to showcase your new expertise